Bwin has announced the launch of a new Facebook game that allows players to join Real Madrid's journey to a tenth UEFA Champions League crown. Entitled Raise Up The Tenth, the game allows participants to create their own personalized virtual players and compete in challenges for a variety of Read-Madrid prizes including two tickets to this season's UEFA Champions League being held at London's Wembley Stadium.

Players can gain experience and ranking points by answering quiz questions, challenging other players, completing training tasks, and by placing live and fixed-odds wagers on Real Madrid games in the UEFA Champions League.

Aside from tickets to the UEFA Champions League, the game will give away a variety of other packages including hospitality packages to away matches in the UEFA Champions League, tickets to Real Madrid, balls, and personalized jerseys.

In order to show players that their actions in the game are important to the site, every activity in Raise Up The Tenth is linked to real-world content. Players will receive exclusive statements from Real Madrid players including Alvaro Arbeloa, Karim Benzema and Mesut Ozil as well as match forecasts and direct messages to fans and the social gaming community.

For more information on the app and how you can play, visit http://apps.facebook.com/raise-up-the-tenth/. If you don't already have an account with Bwin, click here to start one before heading over to the application.

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