William Hill is adding new security measures to their websites. The online casino plans to add iovation Reputation Manager 360 to their portals to strengthen their defenses against financial fraud and player collusion.

Iovation has been a trusted brand in the online gambling industry since its launch in 2004. They offer some of the best fraud solutions software in the business and put most of their focus on protecting online casinos.

Imri Meir, Head of Risk Management at William Hill Online seems please with the addition. He recently said, "Having iovation is simply a must for any business running a gambling or e-commerce platform...In the fight against increasingly sophisticated online fraud rings, we see device identification and device reputation becoming a standard, necessary part of a comprehensive defense against fraud."

William Hill offers a wide range of internet betting options. Just a few of their more popular offerings include online bingo, online poker, sports betting and online casino games. They are easily one of the UK's most prominent betting and gaming companies and their commitment to player protection is unmatched in the industry.

Iovation Reputation Manager 360 should not directly affect any aspect of site. Players will be able to continue to play as usual but with the added reassurance that fraudulent players will be kept from joining in on the action.