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 Turns out, the winner of the secretive online auction for Slots.com was none other than Bodogbrand. The Caribbean based venture capital and licensing organization revealed yesterday that successfully bid $5.5 million for the domain name last month.
Calvin Ayre, the founder of the Bodog brand, bought the site from the Snapnames.com online auction house after being tipped off on the availability of the domain name from SEO specialist, Bob Rains, who walked him through everything.
"I sat on a bar stool in London's L'Atelier restaurant bidding millions for one of the biggest gaming domains in the world," he said about his bidding experience.
Ayre then went on to say that he considers Slots.com to be the best gaming domain name in the world second only to Casino.com. He noted that the domain was way better than Poker.com "because there are no strong brands in this space."
It is Calvin's hope that Slots.com will boost traffic to Bodog branded properties, while targeting new business areas of high potential.
"Slots.com will work for us on a number of levels, not least, in generating global traffic to our Bodog branded properties but also to form a number of other targeted websites including one that will be created by and for the female gambler."
BodogBrand will eventually license Slots.com to select casinos in a fashion similar to the way it currently licenses other brands to gaming operators worldwide. Until then, the domain name will be used to drive traffic to their current casino and poker properties such as Bodog.com.
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