|
 Cake Gaming NV announced yesterday that it would be undertaking a strategic partnership with PokerListings.com. The partnership should prove to be mutually beneficial since each offers complimentary resources. PokerListings is one of the most comprehensive poker news and strategy websites in the world and Cake Network has a vast poker network that includes some strong consumer facing brands.
"We are extremely excited to become a major component of PokerListings.com's massive online presence," said Cake Network Marketing Director, Andrew Turner. "The value of being integrated into one of the premiere leaders in new player acquisition and poker-related search cannot be overstated and will have a significant impact on the Cake Network ecosystem and overall liquidity. This partnership positions the Cake Network for future growth in terms of new depositing players as well as for the addition of several strategic network partners."
With the new partnership, PokerListings can now claim to be the single largest gambling affiliate business in the world. As part of the new agreement PokerListings will drive a minimum of 2,000 new depositing players to the Cake Network each month which will soften games and increase liquidity across the network.
"We have been looking for this kind of partnership for some time now and we are very happy to have closed this deal with Cake Network. Not only does the partnership bring great commercial value to our respective companies, but we are very proud to secure the best possible deals for PokerListings.com' visitors" said PokerListings.com' representative, Martin Carlesund.
PokerListings has already begun advertising.
As always, stay tuned to Casinofan for more news and updates.
|
Subscribe to this comment's feed
