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Microgaming will once again target US Players. The software company has developed a mobile lottery platform called LottoSpin which will offer a limited mobile gambling service to American players on a state-by-state basis. Distributed through a strategic partnership with Pulse Interactive the app will work on over 2,000 mobile devices including iPhone, Android, and BlackBerry.
LottoSpin will offer a wide range of instant-win games in addition to mobile lottery services. They will now be able to offer mobile casino games such as Keno, Lotto Bananza, and Scratchers under the state lottery label.
The new platform is designed to enhance the existing state lotteries offerings rather then replace them. As in Canada many US lotteries have already begun to make the transition towards mobile and internet gambling as a means of competing with the ever growing online casino market.
This is just the first step of many for the world's largest online casino software provider. Microgaming was forced to pull out of the US gambling market back in 2006 when the UIGEA was passed but should recent legislation go through there is a chance that joining with state lotteries will put Microgaming in the perfect position to expand into the US market.
Stay tuned for more news and updates.
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