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Playtech, the massively successful online gaming software supplier has recently made a big partnership announcement with several new markets.
The first partnership announced by Playtech is a 49.99% joint agreement with Gauselmann, a land based casino and gaming operator that owns Merkur gaming. The venture will ultimately provide sports betting and other gaming services to be announced once German legalization is in place.
The next deal Playtech has entered into is with Peermont casino and resort in South Africa. The 50/50 partnership would allow sports betting at first, then later add additional gaming options once legislation allows it. Playtech will be supplying the software separately and help manage players which will bring in a direct revenue source for the company.
Playtech also announced that they have acquired the UK based sports book developer, Geneity for £11 million initially and will pay another £4 million upon Geneity following through with the rest of the deal. Geneity includes clients Ladbrokes, Betfair and Gala Coral.
Playtech has been doing well financially ending December 2011 with a 41% increase in gross income to €243.6 million. The Chief Executive of Playtech, Mor Weizer, said, "Growth from our existing business has created a solid platform for 2012. Taken together with today's other announcements, I believe Playtech is well positioned to take advantage of market opportunities wherever as and when they appear."
He also explained that they have plans for preparation to enter the US market thanks to the Department of Justice online gaming stance change.
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