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 Playboy Enterprises, Inc. and London Clubs International (LCI) have announced plans to bring the Playboy Club back to London. Plans for the new venue, which will be located in the exclusive Mayfair area of London, include a restaurant, a lounge, table games, a members club, and high-limit salon privy gaming rooms.
"When we first opened the Playboy Club in London it was one of my favorite times for the brand," said Hugh Hefner, Playboy Founder, Editor-in-Chief and Chief Creative Officer. "With Playboy now more popular than ever, I look forward to our return to London and again sharing the notions that are celebrated in the magazine, the concept of good food and drink, pretty girls, and exciting entertainment."
The new venue will be designed by acclaimed London architects Jestico + Whiles will incorporate influences from the original Playboy Club London. It will integrate gaming and contemporary night life with the sexy and sophisticated feel of Playboy and the international allure of London.
"The heritage of the Playboy brand in the U.K. together with an attractive Mayfair location and the proven operating skills of London Clubs International will make Playboy's London club one of our most anticipated, must-visit properties," said Scott Flanders, CEO, Playboy Enterprises, Inc.
"When Hugh Hefner opened the original London Playboy Club it redefined class and luxury, setting a new nightlife standard around the world," said Michael Silberling, Managing Director, London Clubs International. "LCI is honored to partner with Playboy to return the brand to London and create a club and casino experience for a new generation of Playboy Club members."
When the original Playboy Club London opened its door in 1966 the club attracted some of the most influential clientele of its time including Sean Connery, Michael Caine, Joan Collins, George Best, Jack Nicholson, John Cleese, Roger Moore and Muhammad Ali. The new exclusive club will once again cater to some of the biggest names in entertainment, sports, and business and will help to expand the global presence of the brand further as more Playboy Clubs pop up around the world.
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