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 Resorts Casino Hotel became the first gaming hall in Atlantic City to open a night club specifically catering towards the lesbian, gay, bisexual, transgender, and queer (LGBTQ) community on Thursday. The club which is called Prohibition should help Resorts distinguish itself in the highly competitive casino industry and allow them to take advantage of the up until recently untapped part of the market.
"The strategy to go after different or niche markets is the right strategy for a property like Resorts," commented Cory H. Morowitz, chairman of Morowitz Gaming Advisors LLC. "I think that's exactly the type of thing they should be doing. Atlantic City is a very competitive place and everybody is fighting after the same customers. If you can draw a market that is currently underserved and become known as a place where those markets are catered to, that's a way to differentiate yourself...I think it's smart. It's exciting. It creates something new for the property."
Prohibition is located on the 13th floor of the Ocean Tower. It will be open Thursday through Sunday from 6 p.m. to 3 a.m. and will feature a lounge atmosphere during the early hours, then transition into a dance club later in the night. The club is already open but it will be hosting a more elaborate grand opening ceremony during Memorial Day weekend when the casino unveils its Roaring '20s re-theming.
Complete details on the club are available at http://www.facebook.com/ProhibitionAC
As always, stay tuned to Casinofan for more news and updates.
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