A recent study by independent gaming consultant Josh Apiafi using Google suggests that Bodog is the best brand when compared to 10 other top of the line online gambling sites.

The study was carried out in order to test overall brand loyalty and strength among 888, bet365, Betfair, Bodog, bwin, Ladbrokes, Paddy Power, Party Poker, Pokerstars, and William Hill.

Throughout the month of December 2009 the number of Google Alerts generated daily by each of the firms was recorded as part of the research for the group.

The data provided showed the highly competitive nature of industry and how each online gambling company spent large sums of money on various forms of media to get their market share.

Google Alerts is a service offered by Google which informs its users by email, or as a feed, about pages published on the internet that contain words you are tracking and results proved that Bodog appeared the most.

Calvin Ayre, the founder of the Bodog brand, explained: “When I saw this news pop up on the web my New Year hangover cleared even before I finished my breakfast Ceaser; Vodka, Clamato juice and spices. We had a hunch since I first rolled the Bodog brand and business model that we are considered interesting. But that's only part of the story - we also stand for having fun and that's what all people want, especially ones that gamble.”

He continued saying, “Whether you're into poker, blackjack, roulette or sports, people are looking for a thrill and all those companies trying to be all corporate are simply boring their own customers. It's also why I don't think online gaming companies should go public, the market expects you to be all corporate, which is boring so you end up losing your entertainment soul."

Ayre concluded by saying, “The measurement method of this study is a very clever one too - who can argue with Google? I am raising my glass now to another 15 years at the top."

Other companies that were included in the study rank as follows:

Bodog - 510

PokerStars - 493

Betfair - 467

Paddy Power - 437

Ladbrokes - 421

Bet365 - 414

William Hill - 395

Bwin - 178

Party Poker - 175

888 - 99

Miss B says: The Bodog brand has been thriving for 15 years now. Every year they seem to bring players more excitement. Congratulations Bodog!

Whether it’s poker, casino games, sports betting, or horseracing that interests you. Visit Bodog.com to experience excellence!